Linkedin Vaue Prop Grows

Online networking and job-searching tool LinkedIn is taking its relationships a step further Monday by announcing a new service that will make it similar to a Yellow Pages provider.
Monday onward, its members will be able to search for service providers such as doctors, lawyers, and gardeners, through referrals from people on their network, said Konstantin Guericke, LinkedIn’s co-founder and vice president of marketing. The social network is now trying to mobilize 7.7 million of its members and putting its intellectual capital to better use beyond being just a networking and job-searching tool.
Members will be able to contribute to the community by recommending people they have experience working with by rating them and stating their core capabilities. Others on the recommender’s network will have access to their referrals.

RED HERRING | Cultural Changes at LinkedIn


I like the angle that Linkedin is taking. I have a feeling that there are a few people who are reading me, and are also Linkedin members, like me ;-) I like the idea of being able to refer vendors, but more importantly, service providers like doctors, lawyers and dentists. That is a fantasticly powerful tool. The ads I could do without, but if Linkedin provides geographically specified advertising, that wouldn’t be a bad thing either. Plastic Surgeons in Hollywood aren’t as relavent to me as dentists in Richmond Hill.

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