Marketing IT Products to Women?

I think the little baby jesus is giggling right now.... as a lonely IT chick, it's flattering and such a good sign that this sort of conversation is finally happening....

Information Architecture > Messaging and Collaboration > Speaking Venusion - strategies for marketing technology to women

Is there such a thing as a gender-based approach to marketing technology products? Many marketing strategists believe this is indeed the case. When it comes to tech marketing approaches, they say, "what's sauce for the goose may not be sauce for the gander." That was a recurring motif at a recent conference on "Marketing to Women" held in April in Toronto. One of the high-profile speakers at the conference was Tony Rossi, director of sales and marketing at Epson Canada Ltd. Today, in this "Voices" exclusive, Rossi shares some of his insights on this topic with IT World Canada's Web editor Joaquim P. Menezes. He discusses why "marketing to women" is such a hot topic today - and one that tech companies can only ignore at their peril.


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