telecom, technology and the occasional floobergeist

I’ve got an abundance of bits and pieces of canadian telecom and internet experience, and I am thrilled to be in a place in time when all is changing, technology is developing, and the status quo is being disrupted. 

Floobergeist is a word that is beginning to defy definition.  The more I roll that smooth pebble around, the more it becomes to mean. Floobergeist started out as the magic dust that turns dreams into ideas.  And then it began to encompass the zing that happens when you have conversations about those ideas. And now, it’s the whole evolution from dream to conversation, with each step improving the later and the former along the way.

Everyone aspires to good conversations. They can lead you to adventures you’ve never imagined, and to people you can twig with.

Let’s have a good conversation…


Marketing IT Products to Women?

I think the little baby jesus is giggling right now.... as a lonely IT chick, it's flattering and such a good sign that this sort of conversation is finally happening....

Information Architecture > Messaging and Collaboration > Speaking Venusion - strategies for marketing technology to women

Is there such a thing as a gender-based approach to marketing technology products? Many marketing strategists believe this is indeed the case. When it comes to tech marketing approaches, they say, "what's sauce for the goose may not be sauce for the gander." That was a recurring motif at a recent conference on "Marketing to Women" held in April in Toronto. One of the high-profile speakers at the conference was Tony Rossi, director of sales and marketing at Epson Canada Ltd. Today, in this "Voices" exclusive, Rossi shares some of his insights on this topic with IT World Canada's Web editor Joaquim P. Menezes. He discusses why "marketing to women" is such a hot topic today - and one that tech companies can only ignore at their peril.

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