Julie's Take on The Long Tail.

Ok.  The one thing that the rest of the world seems to be talking about is the idea of the Long Tail.  In theory, the Long Tail is all about building a service/distribtion channel/product that will have a very limited, or very precise audience.  It's about creating something NOT for the mass market, but for the 1% of the population who wants it.  It's especially interesting as a distribution channel.  You see... I have a weird ability to like things that are obscure, that the rest of the world isn't interested in. It's a challenge to find these things, and to acquire them.

For example, I like ridiculous, unpopular Depeche Mode songs, songs that didn't even make it to any of the CDs.  Songs like "The Happiest Girl" and "Lie to Me".

Those songs might fall into the Long Tail of Depeche Mode.  I also like "Land of the Lost", and man, that is HARD to find.

Now, how about something REALLY hard to find: The Last Canadian.

it's an interesting conversation.

technorati tags:, ,