Wireless Number Portability Pushes New Bell Incentives

Interesting news today out of the Globe and Mail - Bell is finally doing something interesting in terms of stemming what could be some significant churn when wireless number portability turns up next week. For $10/month you can call any bell number, wireless or wireline, and it doesn't eat your monthly mobility minutes. I like it.

globeandmail.com: Bell upstages wireless competition with new plan
Bell Canada, confronting intense competition from cable-TV companies and other rising entrants in the phone business, is offering a new rate plan allowing Bell Mobility clients unlimited local calls to and from other Bell mobile and fixed-line phones.The so-called Bell to Bell plan, starting at $10 a month, lets users conduct as many local calls between Bell numbers as they want at any time of day without using airtime minutes in their rate plans.


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