jules.ca

telecom, technology and the occasional floobergeist

I’ve got an abundance of bits and pieces of canadian telecom and internet experience, and I am thrilled to be in a place in time when all is changing, technology is developing, and the status quo is being disrupted. 

Floobergeist is a word that is beginning to defy definition.  The more I roll that smooth pebble around, the more it becomes to mean. Floobergeist started out as the magic dust that turns dreams into ideas.  And then it began to encompass the zing that happens when you have conversations about those ideas. And now, it’s the whole evolution from dream to conversation, with each step improving the later and the former along the way.

Everyone aspires to good conversations. They can lead you to adventures you’ve never imagined, and to people you can twig with.

Let’s have a good conversation…

welcome.

Wireless Services for the Young Generation - Amp'd Canada

March 20, 2007  /  jules kivell

Imagine: games, entertainment, videos, audios, and interactive applications. In the palm of your hand. Created especially for YOUR generation, with YOUR interests and what is current in mind. It’s a niche market, but sometimes it’s the niches that end up being the sweetest spots.

Amp’d Mobile launched last week.  It’s the first MVNO [Mobile Virtual Network Operator] that TELUS has escorted into the marketplace. Their schtick is all about handheld, wireless entertainment and content.  Custom content, for that matter, specific to the Good, Canadian Kids. They’ve let TELUS do the heavy EVDO network bits, so they can concentrate on getting the right content to the kids.

Chris Houston, Amp’d Canada’s president has some really good insights into the differences between Amp’d and TELUS’ Spark offerings. Amp’d has a much narrower, specific focus. Spark appeals to a much broader audience.  (I’m on the Spark side of the fence, and not just because I’m 35 30-ish. Well, ok, maybe that has something to do with it.

Their packages aren’t cheap, and the content isn’t free, but the quality and variety looks impressive.  Their target audience is between 19 and 30, with gobs of disposable income to splurge on digital joy.

I only feel the slightest bit aged….


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categories / the curious tale of the girl and the telco
tags / Amp'd Mobile, TELUS