Kameleon's Mobizone - Custom Ad Content via Bluetooth!!

Every month or so, I glean something amazing from Red Herring.
I love analog magazines about technology; there’s just something ironic about it… This month, it was Kameleon. Kameleon is the foundatation for a new wireless app that uses Bluetooth to target specific, localized advertising to mobile users. Imagine, you are walking down the street, and see a neat add for Gap jeans, and you can trigger your phone to interact with the ad, maybe even getting you a 15% off coupon in the deal….
Perhaps you aren’t even paying attention, but you have an account with Shoppers DrugMart, and you pass by one of the bill boards, and it instantly downloads a wee flyer, letting you know you are 58 feet from a Shoppers Drugmart, and your favourite conditioner is on sale.
Of course, there are going to be loads of security risks, allowing everyone and their uncle to send you stuff via Bluetooth… but still - the future of it, married to Kameleon, and Kameleon’s “Mobizone” is certainly exciting.  CBS is already starting to use it at Grand Central Station…
Watch for cell phone carriers to get their nose’s out of joint, as they want to control user content ;-) Uhoh - I say again, it’s going to be “wireless net neutrality”, coming to a cell phone near you….. With Bluetooth, there isn’t even “carrier network” being used, but that’s not going to stop them from whining about it.


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