jules.ca

telecom, technology and the occasional floobergeist

I’ve got an abundance of bits and pieces of canadian telecom and internet experience, and I am thrilled to be in a place in time when all is changing, technology is developing, and the status quo is being disrupted. 

Floobergeist is a word that is beginning to defy definition.  The more I roll that smooth pebble around, the more it becomes to mean. Floobergeist started out as the magic dust that turns dreams into ideas.  And then it began to encompass the zing that happens when you have conversations about those ideas. And now, it’s the whole evolution from dream to conversation, with each step improving the later and the former along the way.

Everyone aspires to good conversations. They can lead you to adventures you’ve never imagined, and to people you can twig with.

Let’s have a good conversation…

welcome.

Salon.com Does Advertising Right

May 29, 2007  /  jules kivell

I slid into salon.com this morning to check out the reviews of Michael Moore’s new film, Sicko. It premiered at Cannes this week. As an aside, I am a full-on, card carrying Michael Moore fan.  Sicko is about the insanity that is the American Health Care System.

Back to the story… salon.com gave me the first few paragraphs of the review, and if I wanted to read more, I just had to watch a quick snippet of video from their advertisers.  Normally, with newspaper/journal/magazine type stories, you can read a few paragraphs, and if you want more, you’ve got to subscribe/pay/donate offspring to get to the goods of the story.  Not so with salon.com. It was awesome.  I actually watched the ad - it was Robert Redford talking about environmental bits.

Why don’t more content based sites do this?  Holy cow - captive audience, easy to do, and certainly easy for the audience.  Too  many times I’ve been turned away in frustration over having to jump through 7 hoops to get to the article I wanted to read. One of the worst offenders? ITWorldCanada. No kidding.


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