Building Personalization, One Number at a Time

Everyone wants to feel special, unique, catered to. No one wants to feel like one of the great unwashed masses…

Businesses and retailers are just starting to nibble on the idea of customer personalization. Imagine, you have your own direct line to your salon. You call, they know who you are, what you like and more than likely, what you want. The same could be said for a myriad of services. Dentists, lawyers, accountants, mechanics…. Call centre technology pushed to the premise.

How about taking it a step further —- personalized toll free numbers anyone? Damn sight better than a calling card, especially for the kids at college…. (I know, Skype them, but with Skype not yet offering DID service in Canada, that’s tricky when you have to convince your parents to get Skypified, and be on the computer at the SAME TIME.) For less technified parents, get a 1-800 number and give it to your kids. They call you. You pay. You don’t have to give out your calling card number for them to (inadvertently) call Romania. I love Romania, don’t get me wrong, but the price per minute from Canada to Romania is almost the same as tuition at a Canadian university.

I’ve got a personalized Starbucks card. It’s got me, in caricature, on the front. I’d love a more personalized credit card. Yes, I’d likely pay a few bucks for it, or it should be included with the *annual fee*. I want a personalized Debit card, that should be easy too.

:-)

What do you want personalized?