Angry MADD Volunteers
I've always been suspicious of MADD (Mothers Against Drunk Driving). It's not what you are thinking... Way back in the late '80s, I was one of the eager highschool kids who helped bring SADD (Students against Drunk Driving) into high schools in Ontario, and specifically into my own. It was outstanding, the support, the fundraising we did on our own, the awareness, especially in a town where "crop touring" was easily the easiest entertainment on a Friday night. We made our own public service annoncements, arranged theatrical performances.
And then MADD Canada showed up.
It was a battle royale of the anti-drinking and driving charities. MADD claimed that we were infringing on their name, and we had to cease and desist. SADD had to be come OSAID, and any good marketer knows, that's just not the same. There's still a SADD USA, but now SADD stands for Students Against Destructive Decisions. I guess they didn't want to get lumped in with the MADD folks.
It's amazing how such a great idea, with grass roots support can be turned into a corporate monster.
TheStar.com - MADD's `exorbitant costs' anger charity's volunteers
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