Ovato, and the pain of Publicity...

Ovato, one of the newest web 2.0 apps on the scene, suggests (far be it from me to suggest “promises”) a new method of searching.  It’s collaborative searching.

It was featured in TechCrunch, and also on MapleLeaf 2.0  - and yes, I clicked.
It hurt.
Too many people had bounced on the bandwagon, testing it out. It was rife with ridiculous questions:
I give.
I’m sure it’s reasonable, I think. I will look… and wade through the nonsense that pervades the first page.

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