You got me - I love this ad. I stumbled across it on an IT Canada page while reading about Dragonwave (which, by the way, is going to become a huge success in Canada, I just know it)...
Cogeco has another add that plays: "when you're paying for 100 mbps, getting anything less is fraud..... and really bad karma". Snappy marketing, and funny to boot.
:-)
Technorati Tags: Cogeco, Dragonwave, IT World Canada
